Sony Alpha 7 IV Full-frame Mirrorless Camera (body)
Regular $2,499.99
Sale price
$1,999.99
You save $500
No military discount verified for this product yet. Check the brand's military page for your price.
Get this deal →Opens this product on Sony's site.
Verify your military status with Sony first → (needed to unlock the discount)
How to get the military price
- Open Sony's group offers page on electronics.sony.com.
- Verify with ID.me.
- Eligible items get a per-item discount of up to 10%, which can apply on top of a sale price (per Sony's ID.me listing).
- Sony Store only; other coupons don't combine.
- Verify with
- ID.me
- Who's eligible
- Military
- Limits
- Sony Store only; per-item discount (up to 10%); stacks on sale price per ID.me; no other coupons
- Note
- Up to 10%; listing says discount can apply on top of sale price; military % removed Oct 21: not verified on brand site
- Price source
- Sony product page, checked 2026-10-22
"Military price (est.)" = regular price minus the brand's published military discount; your item may get less. Always confirm the final price at checkout. Full Sony fine print →